FILM PRODUCTION

With the increased use of YouTube, Facebook, Instagram and other social media channels, new effective ways of marketing have emerged in recent years: online video advertising and video marketing. The former is similar to traditional advertising, with advertising clips being placed on websites instead of on television. A big advantage for you with this form of advertising is that you do not have to take into account so strong scattering losses in contrast to the classical media, since it can be cut optimally on the target group. Due to the high reach and their enormous effect on the recipients, it is especially important for you to plan such videos carefully and to produce them elaborately in order to stand out from the masses of the broad range of competitors. What you have to keep in mind at all times is that not every click on the link in your advertisement automatically means a purchase. For this reason, you must pay special attention to click fraud, because otherwise you could quickly incur high costs without increasing your sales. With the help of the latest technology and innovative programs, you can then analyse in detail whether the advertising clip has achieved the desired success. For this reason, it should also be in your interest to increase the interest of your potential customers in your product by means of an excellent video production so much that the click on your advertisement will eventually turn into a purchase.

Do not lose touch in the digital age. If you want to reach many people in the future and inspire them for your product or service, this is best achieved with a good advertising or image film, which you can place specifically on the Internet. There is no other medium today that allows you to convey emotions and messages in a better and more effective way to convince your customers. We at Adfreak are specialists in this field and would be happy to support you with our know-how in your film production.

Why video marketing?

Videomarketing or web video marketing is a special form of online marketing in which PR, marketing and sales messages are published on your own website or on the websites of third parties by using video clips. You should note that this form of marketing should be significantly less promotional and aggressive than online video advertising. The strategy in video marketing is to use the internet as a distribution channel by uploading the created video to all video platforms where your company is represented. The goal is to increase both the number of visitors and the time spent on your company’s website. Furthermore, this form of marketing can be used by you to expand your brand management, to do press work, to promote the launch of your products, to strengthen customer loyalty and to achieve a better search engine position through the video. One of the biggest advantages of video marketing is that, similar to online video advertising, the scattering losses are significantly lower than with advertising in the classic formats.
The big advantage for you and your company that results from this kind of marketing is that you can let your customers participate in your company in a certain way and thus build up a proximity to you. In this way, they no longer have the feeling of being recruited by you, but rather of being part of a community that shares the same norms and values and thus builds up a sense of community. This feeling, in turn, ensures that your customers are loyal to you and even make other users aware of new campaigns and offers.

If you have any questions on this topic or concrete ideas that you would like to implement, please contact us. We at Adfreak will be happy to advise you and help you to realise your vision. We offer optimal solutions from one source.

You have a good website, a respectable logo, active social media channels and successful online campaigns via Google Adwords, classic banner ads, etc. And now you may ask yourself why in this case, or even more generally, as a person in charge in a small or medium-sized company, you should still be doing video marketing at all. Because a lot of things seem to speak against your own image film or comparable moving images: Image films are elaborate, expensive, only useful for big players, if at all, are not really watched by anyone and do not offer any significant advantage compared to classic advertising media.

But if you think like that, you will overlook a number of central developments which have made video marketing a central component of every advertising strategy in recent years, even for the “smaller players”.

Your customers want more than just text – they want to be touched

The infamous “digital change” has changed more than just the time and the occasions in which we move in the vastness of the World Wide Web. Rather, revolutionary concepts and platforms such as Youtube, MyVideo or Facebook have led to a change in our consumer behaviour: While formats such as podcasts or video tutorials are becoming increasingly relevant, the classic competition in text form is noticeably losing ground.

And this development is far from over: while more than two-thirds of Internet traffic today is already generated by online videos, according to a study by cisco, this figure will rise to 80 percent by 2019. Already today, for example, 300 hours of video material are uploaded every minute on YouTube alone, now the world’s second largest search engine, and are clicked on more than 3 billion times a day. With increasing video consumption, however, we are at the same time less and less prepared to deal exclusively with long texts.

This does not spare company websites either: According to the Federal Association for the Digital Economy, websites that rely exclusively on a high proportion of text are no longer seen as up-to-date, especially by young visitors. The generation of “digital natives” in particular wants more than just dry information transfer: they want to be entertained and addressed directly, without a lot of text and preferably in video form. In order not to miss out on the enormous potential of increasing turnover, the relevance of moving images on company websites, social media channels or video platforms for improving the image, increasing sales, customer loyalty and product communication is increasing continuously, at least on the side of large companies.

But just as videos are now taken for granted on the Internet, small and medium-sized companies rarely have a professionally produced image film. Although more and more relevant company and product information is being converted into video form, the trend is clearly limited to larger companies. The advantages also for the “smaller” companies are obvious:

• Versatility: Moving images serve a variety of purposes: they can boost sales, increase brand value and awareness, improve the image or promote efficiency. They should be shared alongside the company website on Youtube, your social media channels, in newsletters and actively in sales.
• Emotions: Videos have a greater impact than texts and images: Through the interplay of images, music and language, they can easily arouse much stronger emotions and messages than their competitors.
• Effectiveness: Where it is difficult to bring certain facts closer to the consumer with texts and images alone, videos can help with their audiovisual capabilities.
• Attention: Films can be processed much faster and easier than texts. Furthermore, the fact that films directly address more than just one of our senses can generate much greater attention, which can even lead to viral effects.
• Longevity: Films remain in our memory longer: because they are touching, we are receptive to their messages and intentions for a much longer period of time.
• Accessibility: In times of broadband Internet access, the retrieval of even longer videos is no longer a problem for the majority of users. In addition, films are shared much more often on social platforms and therefore often have a greater reach.

But if the advantages are so clear, why do so few small and medium-sized companies rely on suitable moving image marketing? On the one hand, there seems to be a widespread belief that the professional production of corporate films is an extremely costly business that only the “big players” can afford. It should be said that although in the short term, the production of an image film by a professional agency may well be more expensive compared to alternatives such as Google AdWords campaigns, the high number of service providers and the better technical possibilities have significantly reduced the prices with better cost efficiency.

At the same time, many interested parties seem to be uncertain about which types of videos make sense for your company. The secret is the strategy. To produce a successful film, excellent planning is required. It’s not just about a good idea and professional execution, but also about the distribution and marketing of the film. In short, a good agency will not only sell you a film, but also a marketing concept that fits perfectly into your marketing mix.

The following overview should at least partly answer the relevant questions.

Company video: A successful portrait of your own company should prove useful for every business. The company video serves to improve the image, creates confidence in the competence of the company and thus serves as a contemporary means of standing out from the competition. It helps to visualize the company’s everyday life, the location or the employees and thus creates transparency and a personal approach that is suitably geared to your target group. In addition, companies with branches from industries such as the hotel industry have the possibility to create individual branch videos that further deepen the respective characteristics and employees of the company locations.

Product video: A good product video is especially helpful for sales promotion. Your product range can be presented in an informative, exciting, amusing or simply bizarrely designed product video in a particularly visual and thus attractive way for the respective target group. All products that are not “rigid”, such as multimedia devices, toys or sports equipment, are particularly suitable for presentation in video form, as the functions concerned can only be presented optimally in motion. But goods such as clothing or food can also be captured visually and, for example, by providing insights into the manufacturing process, can build trust and increase sales potential. Product videos are also becoming increasingly attractive for the tourism industry, as they can showcase any type of location, from hotels and apartment buildings to the entire region in a way that is both vivid and has a wide reach.

Instructions: For all complex processes and those seeking help, instructions in video form are a particularly suitable tool. Within a short period of time, all necessary information can be explained clearly, as simply and unambiguously as possible. Instructions do not only offer a comprehensive added value for customers, but can also be a suitable supplement for your customer service.

Explanation video: Complex, abstract or even controversial issues are best explained to consumers by means of an explanatory video. Relevant aspects such as your own corporate culture or high-profile decisions can be explained in a professional or entertaining way.

Reports: Reports provide the opportunity to convey particularly extensive information and to arouse interest, trust and transparency on the consumer side by presenting facts worth knowing. In addition, aspects such as social commitment can be highlighted and the image of your company improved in this way.

Recruiting Video: In order to stand out in the growing struggle for skilled workers, it is a good idea to improve the chances of attracting a large number of qualified applicants with an appropriate recruiting video. In contrast to classic job advertisements, a video advertisement can be used to illustrate everyday life in the company, arouse emotions and present future bosses and colleagues.